Integrated Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

Integrated Marketing Plan - Essay Example The plan also outlines the communication tools required for the launch of the product. The main marketing objective is to increase market share by 30% by the end of the plan implementation using appropriate communication tools such as online marketing, brand advertising, telemarketing, tradeshows, and direct mail. The company also wants to increase the purchase of its products by sports people and the general population. The communication objectives include; (a) making the product known to the target audience by the end of plan implementation; the objective is to reach approximately 25% of the target audience; and (b) to increase the number of target audience purchasing the products through the internet by 30% by the end of plan implementation. The company also wants to increase the target audience’s visits to its stores by 10% by the end of plan implementation. The objectives will be met through the use of appropriate communication tools. The company faces several issues and challenges. Other competitors such as Nike and Adidas have already reached the target audiences. The international footwear market is highly fragmented and competitive with numerous smaller players and a few key players. It is estimated that only a few of the companies such as Nike and Adidas are able to reach the 1 billion U.S. dollar barrier (Packaged Facts 2009, p71). This indicates that reaching the target audiences will pose a great challenge to the company because of the stiff competition from the other footwear companies. SWOT analysis of the company includes the following. The main strength of the company is the already established brand. The quality of its products is also exceptional. The target audience (the general population) lies within the ages of 6 to 50 years and this means that once they (the group between the ages of 6 to 25 years) have bought a product from the company, they will most likely buy it in the future. Thus, this will is a great strength for the compan y because it will develop a long-term relationship with the company. The greatest weakness for the company is that it is still new in the market and the products it is launching are entirely new. Notions about the quality of the product may affect its penetration into the market. The rapidly changing tastes of the shoe buyers present a great opportunity for the company to become more innovative. Products that look trendy attract the consumers. For the company, it indicates that performance and comfort of the products need to be improved (Gray 2012, par. 4). Though the economic recession has adversely affected most of the industries, it seems to be a positive impact for the footwear industry. The economic recession has affected the consumer trends and they are purchasing what they require to survive. Items such as diapers, groceries, shoes, and medicine top the list of what the consumers are buying (Rosenbloom 2009, par. 1). Stiff competition from other footwear companies such as Nik e and Adidas is a major threat to the company (Packaged Facts 2009, p71). The name of the product is TOMS and it was introduced into the company at the start of the year. The aim of the company is to introduce the product to the sports audience and the general population. The selected target audience is the sports people and the general population. The demand for footwear products is driven by demographics and fashion (Gray 2012, par. 2). The global footwear consumption is

Single Member Plurality Electoral System Essay Example for Free

Single Member Plurality Electoral System Essay The Fallacy of the Single Member Plurality Electoral System Government efficiency is dependent on the capacity of the government to make decisions that mirror the views of the majority. This would require municipal representatives to be elected by at least half of the voters. This has not been the case in Canada. Electoral reform has been a highly debated issue throughout Canadian politics. Currently, Canada’s electoral system is being questioned for its inability to reflect the political views of its citizens. The single member plurality system (SMP), which Canada employs to fabricate a democratic election, can cause representatives to be elected without the majority of the popular vote. In contrast, the system of proportional representation eliminates an inequity in parliament composition by ensuring representation from every party that received votes. Although this system would inevitably result in minority governments, it would appropriately cater to the views of the constituents. To produce a more effective government, Canada’s single member plurality electoral system should be replaced by a system of proportional representation (PR). Another attempt to negate the effectiveness of the PR system is by charging that it would lead to the decline of responsible government. The reasoning behind this lies with the theory that PR disenfranchises a parties capability to â€Å"formulate policies, administer programs, make laws, submit budgets†(Barker, 287). Opponents contend that under PR, the government would be unable to garner enough confidence from the legislative branch. However, by looking at the opposite side of the spectrum, one would agree that this disadvantage is minimal compared to the policy making created through single member plurality. SMP encourages parties to form lowest common denominator policies in order to achieve a plurality of votes. Consequently, parties will create platforms that advocate policies that are indistinguishable to those of other party platforms. By providing ambiguous party principles, a constituent’s local MP can avoid being held accountable. In essence, â€Å"the plurality system encourages MPs and political parties to reflect some limited concerns of their geographic districts while ignoring the deeply held principles of the voters†(Heimstra and Jansen, 300). The only thing differentiating Canadian parties is their promise of â€Å"social benefits beyond what the economy could tolerate†(Irvine, 45). Since parties under PR do not have to compete for the median voter, â€Å"governing parties have less incentive to manipulate policy for short run ends†(Irvine, 50). As mentioned earlier, minority governments are likely to be assembled over a majority government under a PR system. This will entice legislature to form a coalition, thereby facilitating the demands of all the different regions comprising Canada. Eventually, long term policy making will be executed with less hesitation, as governments will soon realize that regardless the outcome of the following election, support for their proposed policy will still exist. The inability of the House of Commons to finalize long-term policy-making has stunted economic growth in Canada because of ineffective governments elected through SMP. The greatest disadvantage of single member plurality is its inhibiting effect on voter turnout. Voter turnout has been decreasing steadily as more people have come to the realization that their votes will not necessarily be accounted for. In Jeffrey Simpson’s book, The Friendly Dictatorship, the author reveals that â€Å"only 61 per cent of eligible Canadians bothered to vote in 2000, the lowest turnout by far since the Second World War†(Simpson, 144). It is important to note that Canada counts voter turnout by the number of people who vote in relation to the number of people on the electoral list. Since not everyone eligible to vote gets on the electoral list, the numbers are actually far lower than they appear. With a large number of eligible voters staying home, elected MPs do not have a real mandate to represent their constituents. This discrepancy has the potential to produce an ineffective government and a discontent amid the members of society. It has become increasingly important to determine the cause of this decreased interest in voting. electoral system is often described as a â€Å"first past the post† system. The way in which this system functions is that each voter is allowed one vote and the candidate with the most votes (or a plurality) becomes elected. Proportional representation, on the other hand, can be accomplished through a multitude of electoral methods. But for the sake of convenience, we will focus primarily on the two most notable systems: party list system, and mixed member proportional. The party list system used to achieve PR relies on the voter to choose the party they wish to support as opposed to the actual candidate.

Moses Mendelssohn :: essays research papers

Moses Mendelssohn lived between the years 1729 and 1786. He was known as the " father of Haskalah " because of his contributions to the Haskalah movement. Mendelssohn was a Jewish philosopher, and got much of his education from his father, the local rabbi, David Frankel. Mendelssohn studied the philosophy of Maimonides. He had written the " Principally Leibnia ",as an attack on the national neglect of native philosophers. Also published by Mendelssohn was the " Philosophical Conversations " in 1755. Between the years 1756 and 1759, Mendelssohn became known as the " leading spirit of the Bibiothek " and ran some risk by freely criticizing the poems of the king of Prussia. In 1762 he won the prize offered by the Berlin academy for an essay on the application of mathematical proofs to metaphysics. On October 1763, the King granted Mendelssohn the privilege of Protected Jew (Schutz - Jude), which assured his right to undisturbed residence in Berlin. Mendelssohn devoted his life to the culture and emancipation of the Jews. He began by his German translation of the pentateuch and other parts of the bible. From this, the Jews learned the German language, German culture, and got a desire for German nationality. Mendelssohn put forward his plea for tolerance in Jerusalem " Oder Uben Religios Macht und Judenthum ". Mendelssohn was a great philosopher, and his contributions to the Jews were and still are great. Samson Raphael Hirsch lived between the years 1808 and 1888. He was the leader of Orthodoxy in Germany in the nine-teenth century. Hirsch was known as the " Jewish religious thinker ", and the " founder of Trenniley-Othodixie " (separatist Orthodoxy). He was the leading spirit in the establishment and of modernized Orthodox Jewish congregation and school system. The slogan of the growing " neo-orthodox " group was " torah combined with wordily wisdom ". They believed in schools that the Hebrew language, Jewish subjects, secular studies, and the school curriculum should be taught. Prussia adopted a law permitting Jews to secede from the general Jewish community and establish separate religious societies. Hirsch wrote " Nineteen Letters "," Horeb ", commentaries on the Pentateuch, Psalms, the Hebrew prayer book, and edited the monthly " Jeshurun ". Hirsch showed Judaism as a community based on faith, aiming at the sanctification of life, the spiritualization of man, and the attainment of an awareness of G-d's presence on Earth. He rejected biblical criticism, and the application of scientific methods to the study of Judaism. Moses Mendelssohn and Samson Raphael Hirsch were different in that Mendelssohn believed in secular education,assimilation within your country, and learning the language of the country ( in his case, it was Germany ) .

Designing a Manufacturing Process Toshiba´s Notebook Computer Assembly Line Essay

Whenever a new model is introduced at Toshiba, management attempts to improve the assembling process in terms of increasing productivity and decreasing costs. Attentiveness is directed towards reducing the amount of components and simplifying production and assembly. Manufacturing engineering manager Toshihiro Nakamura introduced a prototype assembly sheet concerning the new notebook model. The following precedence graph examines the process sheet. Task numbers: 1-17; task time in seconds (in brackets). The assembly line consists out of 6 workstations. Labour time (in seconds) for each workstation is indicated in brackets. Workstation 1, task 1 (75). Workstation 2, tasks 2 and 3 (85). Workstation 3, tasks 4, 5 and 6 (97). Workstation 4, tasks 7, 8 and 9 (105). Workstation 5, tasks 10-15 (101). (Workstations 6, 7 and 8 are operating the software load). The final workstation 9 handles tasks 16 and 17 (120). The sum of task time therefore equals 583 seconds. The assembly line is designed assuming that one notebook would be assembled every 2 minutes by six workers. Therefore, daily capacity of the assembly line would be 225 units (450 minutes operating time per day), assuming that on each one of the six workstations a computer is positioned at the beginning of the day. Initial production for the new model is 150 units per day, increasing to 250 the following week and eventually up to 300 units, depending on process success. The bottleneck in this assembly  line is located between workstation 4 and 5. Workstation 4 completes its tasks (7, 8, and 9) within 105 seconds whereas workstation 5 finishes after 101 seconds. This results in a slack of 4 seconds per unit at workstation 5. A potential solution to this problem might be assigning higher skilled staff to workstation 4 in order to push on assembly time. More detailed recommendations will follow. This bottleneck constitutes the major issue within this production process and will be examined in more detail in the following. Analysing the major issues concerns calculating potential slack times at workstation 5 regarding different amounts of units being produced. With the initial production of 150 units per day, a slack of 600 seconds (10 minutes) at workstation 5 would appear per day. It takes 3 minutes to finish one unit, assuming that 150 units are produced per day with an operating time of 7.5 hours. Producing 250 units per day means that one unit is assumed to be finished after 1.8 minutes or 108 seconds. When production increases up to 300 units per day, operating time per unit would be 1.5 minutes or 90 seconds. Hence, increasing production results in increased slack times at workstation 5. With a production of 250 units per day, slack time would be 1000 seconds or 16.67 minutes. Within those 16.7 minutes of slack time, 9.3 units could have been produced. With a production of 300 units per day, slack time would even increase up to 20 minutes in which 13.3 units could have been produced. These calculations clearly illustrate inefficiency at workstation 4 which results in major costs due to relatively high idle times. Extrapolating these numbers up to a working week, assuming that 5 days à ¡ 7.5 hours the assembly line is in operation, significantly high slack times and therefore unnecessary costs arise. Assuming a production of 250 units per day, slack time at station 5 per week would be 83.5 minutes in which an additional 46 units could have been produced. Efficiency of the assembly line will be calculated in the following with regard on different amounts of units being produced. Eventually the optimal number of units to reach an efficiency of 100% will be calculated. With 250 units produced per day, a cycle time of 108 seconds per unit results. Hence, using the formula for calculating the line ´s efficiency, (sum of task times = 583 seconds/6 workstations x 108 seconds cycle time) results in an efficiency rate of m89.97% (~ 90%). Running at a maximum capacity of 300 units per day (583/6Ãâ€"90), line efficiency would be 107.96% which is not close to reality. Relative to its use of labour, an efficiency of ~ 108% producing at maximum capacity is not achievable. More workers would be needed and staff would have to work on one task simultaneously. An efficiency of 100% can be reached with a daily production of 277 units per day assuming that the assembly line maintains its initial set up of 6 workstations with the same labour time. The actual efficiency rate (with 277 units produced per day) constitutes 99.66% which is the maximum that can be reached. In order to dispense the previously discussed issue of inefficiency at workstation 4, several recommendations will be highlighted. Firstly, the easiest solution in relation to not changing the assembly set up would be to assign more skilled workers to station 4 in order to speed up the assembling process. Going hand in hand with this assumption is that the supporter might help staff at workstation 4. The problem is though, that the supporter ´s task certainly is to help out the assembly workers where help is needed but his/her task is not to stay in one spot at all times. Moreover, redesigning the assembly set up might benefit workstation 4. The redesign is concerned with the optimal placement of staff. In the case of Toshiba ´s assembly line it might be helpful to expand the section of workstation 4 in order to place one or two additional workers. Another possible solution might be to place additional staff not just on one side of the conveyer belt but on the other one as well. Especially in the section of workstation 4 additional help from across might be a solution. The assembly line has space for a total of 12 positions. Not all are being used. Another potential determination might be to split up workstation 4 into two and place the new one in a free spot. Regarding the calculations of slack times and efficiency with different amounts of units being produced, one can conclude that Toshiba ´s assembly line is relatively efficient but has space to improve. Workstation 4 represents the main problem of this case but several potential solutions were presented. Overall efficiency of this assembly line is quite high and appropriate. (All calculations were made without considering any break times)

Life History Essay

The purpose of getting a life history on a person is to be able to â€Å"paint a picture† of who they are. The information from the history should not just be a random collection of facts. The history should be an account of the person’s life story, including important themes in their life that reflect the development of their personality and their relationships with other people. Life histories play key roles in psychological treatment and research. While the following guidelines are rather typical of the sort of questions asked, interviews vary considerable depending on who’s doing them and why. Your purpose in conducting this interview is educational. While your objective is collecting the same information you might in a real clinical or research situation, keep in mind this is a didactic exercise. Therefore, be willing to sacrifice sensitive or upsetting information to protect the comfort and privacy of your subject. Be sure to let him or her know (s)he does not need to talk about anything (s)he doesn’t want to. While doing the interview, pay careful attention to how the person is responding to your questions, and always be respectful of his/her privacy. If it seems like the person is uncomfortable discussing some aspect of his or her life, don’t press for an answer. Move on to the next part of the interview. Each of you will interview a classmate. Then, that classmate will interview you. I expect each interview to take about 1.5 hours. You should take notes, and if you have access to a tape recorder, I would recommend using it too. Be sure to check your recorder to see that it is working, though, and take notes anyway–machines fail at the darndest times! Be sure to print a copy of these guidelines and bring them with you. Don’t be afraid to refer back to them for questions and guidance about topics to broach. This assignment is due on 5/29/00. Beginning the Interview It is best to begin the interview by giving the person free range to tell their life story. Where they start their story and how they tell it will reveal what immediately strikes them as important. So begin the interview with the following instructions: â€Å"I’d like to find out about your life history. Could you tell me about it? Describe it to me as if you were telling me your life story.† Most people will leave out certain details. If the details seem important, use open-ended questions to probe for more information, such as â€Å"And then what happened?† or â€Å"What did you do after that?† We also want to find out about how people thought and felt about what happened to them. If they omit this information, use such questions as â€Å"How did you feel about that?† or â€Å"What did you think about that at the time?† The Importance of Reflection It is best if the interview doesn’t turn into a â€Å"question and answer† session where you ask questions and they give short answers. It’s difficult to do, but try to turn the interview into a smoothly flowing discussion. Use the technique known as â€Å"reflection† to encourage a person to talk more about something. Simply reflect back to the person some important aspect of what they have just said. You may simply repeat the exact words the person used, or you may sometimes add in some thought or feeling that you detected in what the person said. Reflections are NOT in the form of a question. If you can do this effectively, you won’t have to bombard the person with all of the questions listed above. Here are some examples: Person: â€Å"My father and I used to play ball in the backyard. We had a lot of fun with that.† You: â€Å"You and your father had some fun times.† Person: â€Å"When he said that to me, it really annoyed me. I couldn’t believe my best friend would say something like that.† You: â€Å"He could really get you angry with his remarks.† Other examples of open-ended reflections might be: â€Å"I guess you really enjoyed that time of your life.† â€Å"It sounds like it upset you when he said that.† â€Å"It seems like that was a very important event for you.† When a question does seem necessary, open-ended questions are most likely to lead to richer responses (rather than â€Å"yes† or â€Å"no†). Open ended questions invite answers that are descriptive and elaborative, rather than monosyllables. â€Å"How do you feel about school† is an open-ended questions, because it allows great latitude in the response that might be given. â€Å"Do you like school† would merely prompt a few word response; similarly, a multple-choice format limits responses. There are situations where open-ended questions are not optimal (e.g., â€Å"When and where were you born† is fine). But usually, the goal is getting the subject to talk about important topics, rather than answer hundreds of questions you think might be relevant. Open-ended questions are usually best for initiating a flowing conversation. Areas to Explore People will also leave out certain topic areas that are important. You will need to ask questions about this areas, but always try to do so in an open-ended way that allows people to express themselves freely, according to what strikes them as important. You should get information about all of the following areas. Start with the first open-ended question, and work your way down to the following questions, if needed. 1. The history of parents and grandparents: â€Å"Tell me about your parents’ lives.† â€Å"What can you tell me about your grandparents’ lives?† (Inquire about their lives before and after marriage, including important events in their life, their childhood, education, occupation, ethnic and religious background. If they leave out a parent or grandparent, inquire about them) 2. Early childhood (before school): â€Å"What do you know about yourself as a baby.† â€Å"What was your mother’s pregnancy like?† â€Å"Were there any family stories or jokes about what you were like as a child?† â€Å"What are your earliest childhood memories?† â€Å"What do you remember or know about major early events in your life – like eating habits, walking, talking, and toilet training?† â€Å"Were there any stresses in your family at that time?† 3. School Years: â€Å"What were your early years in school like?† â€Å"Do you remember the very first day of school?† â€Å"How did you do at school work through the years?† â€Å"What were your relationships like with your teachers and schoolmates?† â€Å"Who were your friends and what sorts of things did you do with them?† 4. Adolescence: â€Å"What was your adolescence like?† â€Å"How was your social and school life at that time?† â€Å"When did you enter puberty. How did your life change then? â€Å"What was your relationship with your friends during your teen years?† â€Å"What was your relationship with your family at that time?† â€Å"When did you start to date, and what were those relationships like?† 5. Adult Life (including college): â€Å"What has been important about your adult life?† â€Å"What have your adult relationships with friends and co- workers been like?† â€Å"What has your relationship with your (husband/wife, fiance, boyfriend/girlfriend) been like? â€Å"What types of jobs have you worked at, and what did you think about those jobs?† â€Å"What was college like for you?† â€Å"What hobbies or other interests do you have?† 6. Family Information (if you didn’t already get this info): â€Å"What has your family been like over the years.† â€Å"Tell me about your brothers and sisters† (age, education, marital status, their relationship with the interviewee) â€Å"How would you describe the personalities of the people in your family?† â€Å"What role did each parent take in raising you?† â€Å"Were there any emotional problems in the family, or conflicts between family members?† â€Å"Did your family ever move? What was that like?† â€Å"What is the ethnic background of your family?† â€Å"What has been your religious upbringing, and your attitudes about religion?† â€Å"Describe your own family.† (relationship with children, how children relate to each other and spouse, typical activities, etc.) Questions & Answers about the Assignment Here are some questions a classmate asked. I felt it might be helpful to share them, and my replies, with the rest of you. I do have a tape recorder ( I am not sure if I trust it very much, what if it doesn’t pick up the voice or ), Point the mike at the interviewee, talk a few minutes, then play it back to see if it’s working. If your partner has a tape, use it too as a back-up. I actually do use two sometimes in my work. And, of course, take notes in case the darn thing decides to fail when you need it most. but what should I do about notes? (i don’t write very fast at all) And how can/should an interviewer take notes so as to minimize its interference in the interview? Learning to use shorthand is part of learning to be a good inteviewer. Just write what you must to reconstruct the conversation. You can go back and fill in the details later. It’s ok to ask the interviewee to wait while you write (â€Å"just a second, please†¦ok, thanks, go ahead.†). This is less disruptive than you might imagine, as long as you don’t do it too frequently. Are we supposed to ask All the questions? That is a stupid lead-in on my part, but it seems like that would take longer than 1.5 hours. I actually expect the interviews will run about 2 hours, but if I assigned that people would run over anyway, so I thought I’d do you a favor by starting with a lower expectation. Try to pace yourself. If you find you’re spending lots of time on one part of your subject’s life, move the conversation (â€Å"great. Thanks. Now, could you tell me about [new topic]†). I don’t expect anyone will follow the guidelines exactly. That’s why I’m offering them as guidelines rather than a rigid set of questions. Are there wrong responses to this interview? I would not want to ramble and be a bore. I like to talk/share. I am trying to decide if I should warn my interviewer. That really is the interviewer’s job†¦to politely redirect the subject when (s)he rambles off. Some of that is inevitable, even desirable, but it is important to redirect things when the subject lapses into long, relatively unimportant tangents. Besides what if you just don’t remember or it takes too long to try and remember or you only remember vaguely or if things are difficult to explain? Well, you won’t be able to say much about those things. That’s ok. It’s not as though I think about these things all that often or in specific articulable terms, ya know? Or do I sound like an idiot? No, I feel the same way about some of the questions. For example, I don’t know much about my toilet training. I suppose if I was still in diapers at age 4 I probably WOULD know about it, so often, when something in early childhood is unremarkable, we don’t know much about it. That’s fine. Should we try to think of responses? What should/can I do to be a better interviewee/interviewer? I don’t think you need to prepare to be interviewed. Of course, there’s no harm in thinking a little about the questions ahead of time, but I think it would be a poor idea to prepare your responses. That wouldn’t give your interviewer a very natural experience. By the way, what is the age range difference between what is referred to in/by Schoool Years versus Adolescence? School Years generally refers to middle- and later-childhood, say the ages of 6-12. Also, What is due on the 26nd? Notes? A write-up of some sort? Q & A transcript type record? No. Both interviews should be complete by that date. Your write up will be due on the last meeting of class. You say this is a Didactic experience—as opposed to what? What sort of instruction is that intended to give us? Did you mean to convey anything specific, may I ask? Not to sound suspicious, just trying to understand. I’m trying to remind you that this is a learning experience. So, if you start discussing things that are upsetting to the interviewee, or (s)he is reluctant to discuss, I wouldn’t encourage you to â€Å"push† or â€Å"dig deeper.† One might do such things during a professional assessment, or as a therapist, but this is an educational experience for the interviewer, not a clinical intervention to benefit the interviewee. Consequently, it’s appropriate to sacrifice information that be essential in a different context. For example, if you find that your subject was beaten as a kid, you might not push for details in this exercise (that would be an unwarrented intrusion), although I certainly might in a â€Å"real† clinical or research interview.

Essay about AP English

Essay about AP English Essay about AP English In society there are choices that determine whether you fit in or stand out. Challenging the status quo is both morally or appropritely right. We are slaves to society. We follow the rules, and god forbid we ask the question why? What is the problem with challenging the staus quo? The problem is the judgement and shame we get for doing so. People act so shocked if you do something that is different. Standing up for your beliefs and what’s right. "We know through painful experience that we are not free." Even when society and the government tell us we are free we know the truth. Reality sinks in and slaps us in the face telling us its a lie. â€Å"Everyday they tell us we are a free people, fighting to defend freedom... It is not true that we are free. We are prisioners...† When we speak of freedom we come to the conclusion that it comes with a price. Challenging the status quo is not simple. If you want change or to do the right thing you have to stop following the rule s and be the change you seek. The problem with doing that is you are damned if you do damned if you don’t. You can go against society, yet deal with the judgement of others or You could do what society would want you to do, but always regret it. â€Å"I was a coward. I went to war.† It was morally and acceptably right to everyone that O’Brien go to a war he didn’t understand or agree with . The regret sinks in when he realizes that it wasnt worth the praise. He should’ve done what he knew was right and go to Canada. â€Å"Women have not a word to say in politics† The women who stated that was wrong what Woolf did was morally and acceptably right. She challenged all women telling them to speak up even when it was at a time where women had no rights â€Å"Rationality will not save us.† Only we can save ourselves. â€Å"You can’t

Relationship Between Spring Constant and Horizonta Essays - Physics

Relationship Between Spring Constant and Horizonta Essays - Physics Relationship Between Spring Constant and Horizontal Displacement Introduction: The crossbow is believed to have originated from China and Europe in approximately 6th to 5th century BC. According to evidence found by today's archaeologists, the common usage for a crossbow was for military purposes in China during the Warring States Period. However the crossbow is no longer used in modern warfare, it is now instead used for hunting purposes. At my grandfather's house he own a crossbow which uses to hunt. Every summer I go to his house and we hunt for deer. As I grew older i had started to become more curious in the functionality of a crossbow, the elastic that draws the marble back in order to fire it to be more specific. I wanted to better understand the relationship between the spring constant ( k ) and the distance an object will go after getting hit with a a force . As a result of my curiosity as a child i decided to investigate this relationship between the distance a block will go off of a table (the height of the table will be referred to as h ) in the horizontal axis ( d ) after getting hit by a certain magnitude of force. I investigated this relationship by first building a crude version of a crossbow with hooks that will allow me to change the drawback elastic. T he crossbow is an instrument which utilizes elastic force (will be referred to as F e ) in order to launch a projectile off the launch track and through momentum and impulse, the marble will hit a block and launch it into projectile motion. The schematics of the crossbow made by Leonardo Da Vinci are shown in figure 1. Figure 1 : Crossbow schematics made by Leonardo Da Vinci After the block has been launched off the track and into projectile motion the block will land a certain amount of distance from the starting position (the table). The objective of the experiment is to determine the relationship between the spring constant of an elastic and the final displacement of a solid object after undergoing projectile motion due to the transfer of momentum in an elastic collision. The assumption that can be made in this experiment are that the force of friction caused by the track can be ignored due to a low friction material being used to build the track of the crossbow. The assumption that air resistance is negligible can also be made due to the experiment being tested indoors, therefore there will be no wind blowing. As a result of my assumptions made an equation for the displacement in the horizontal axis for the block can be made. Even though these assumptions have been made, some allowing us to ignore some variables, there are still others va riables that can affect the results in precision and accuracy of this lab. Before the variables are discussed, the system has to be know before. The system has been to picked to include only the marble and the blood of wood so that in both the conservation momentum and conservation of energy is there impulse or work because all energy and momentum was conserved inside the system, therefore there is no need to go looking. Independent Variable: The independent variable is the spring constant. The springs constant is changed to observe the relationship between the spring constant and the displacement of the dependant Variable which is a wooden block. Dependant Variable: The dependant variable in this investigation is the displacement of a solid wooden block after receiving a transfer of momentum and undergoing projectile motion. Control Variables: In order to see the relationship between the independent variable and dependant variable all other variables present in the investigation must remain constant in order to assure that the most precise and accurate results will produced through the experimentation. Masses Mass of Marble The mass of the marble is kept constant so that when there is the momentum transfer only the velocity ( v ) will vary. The velocity will vary because much like the displacement of the wooden block, it is also dependant on the spring constant Mass of wooden block The mass

Poes The Raven With Explanations for ESL Learners

Poe's The Raven With Explanations for ESL Learners The Raven  by Edgar Allan Poe is a classic American poem. Its  quite popular to read this poem around Halloween, but its a glorious one  to read aloud at any time of year, with a compelling rhythm and fantastic story that will send shivers up your spine. This version of The Raven defines the more challenging words after each section of the poem. The  poem can be read on many levels; on your first reading you may want to try to understand the literal meaning of the poem, rather than getting bogged down in symbolism or trying to define every individual word. For more on The Raven, you may want to check out these questions for discussion. Read on if you dare!   The Raven by Edgar Allan Poe Once upon a midnight dreary, while I pondered, weak and weary,Over many a quaint and curious volume of forgotten lore -While I nodded, nearly napping, suddenly there came a tapping,As of some one gently rapping, rapping at my chamber door.Tis some visitor, I muttered, tapping at my chamber door -Only this and nothing more. pondered thoughtlore storyrapping knockingmuttered said Ah, distinctly I remember it was in the bleak December,And each separate dying ember wrought its ghost upon the floor.Eagerly I wished the morrow; -vainly I had sought to borrowFrom my books surcease of sorrow -sorrow for the lost Lenore -For the rare and radiant maiden whom the angels name Lenore -Nameless here for evermore. bleak sad, black and coldember burning piece of wood glowing orangewrought presentedmorrow the next daymaiden woman, girl And the silken sad uncertain rustling of each purple curtainThrilled me -filled me with fantastic terrors never felt before;So that now, to still the beating of my heart, I stood repeating,Tis some visitor entreating entrance at my chamber door -Some late visitor entreating entrance at my chamber door;This it is and nothing more. rustling movement that makes noiseentreating asking for Presently my soul grew stronger; hesitating then no longer,Sir, I said, or Madam, truly your forgiveness I implore;But the fact is I was napping, and so gently you came rapping,And so faintly you came tapping, tapping at my chamber door,That I scarce was sure I heard you -here I opened wide the door; -Darkness there and nothing more. implore ask forscarce hardly Deep into that darkness peering, long I stood there wondering, fearing,Doubting, dreaming dreams no mortal ever dared to dream before;But the silence was unbroken, and the stillness gave no token,And the only word there spoken was the whispered word Lenore!This I whispered, and an echo murmured back the word Lenore -Merely this and nothing more. peering looking intogave no token gave no sign Back into the chamber turning, all my soul within me burning,Soon again I heard a tapping something louder than before.Surely, said I, surely that is something at my window lattice;Let me see, then, what threat is, and this mystery explore -Let my heart be still a moment and this mystery explore; -Tis the wind and nothing more! window lattice frame around the window Open here I flung a shutter, when, with many a flirt and flutter,In there stepped a stately Raven of the saintly days of yore.Not the least obeisance made he; not an minute stopped or stayed he;But, with mien of lord or lady, perched above my chamber door -Perched upon a bust of Pallas just above my chamber door -Perched and sat and nothing more. flung threw openflutter movement of wings, noisestately magnificentobeisance gesture of deference, respectmien manner ofperched how a bird sits Then this ebony bird beguiling my sad fancy into smiling,By the grave and stern decorum of the countenance it wore,Though thy crest be shorn and shaven, thou, I said, art sure no craven,Ghastly grim and ancient Raven wandering from the Nightly shore -Tell me what thy lordly name is on the Nights Plutonian shore!Quoth the Raven, Nevermore! beguiling charmingcountenance bearing, mannercrest headthou old English for youart arecraven cowardly, mean-spiritedthy old English for your Much I marvelled this ungainly fowl to hear discourse so plainly,Though its answer little meaning -little relevancy bore;For we cannot help agreeing that no living human beingEver yet was blest with seeing bird above his chamber door -Bird or beast upon the sculptured bust above his chamber door,With such a name as Nevermore. marvelled was surprisedungainly uglyfowl birddiscourse speechbore contained, had But the Raven, sitting lonely on the placid bust, spoke onlyThat one word, as if his soul in that one word he did outpour.Nothing farther then he uttered; not a feather then he fluttered -Till I scarcely more than muttered: Other friends have flown before- On the morrow he will leave me as my Hopes have flown before.Then the bird said Nevermore. placid peacefuluttered said Startled at the stilless broken by reply so aptly spoken,Doubtless, said I what it utters is its only stock and store,Caught from some unhappy master whom unmerciful DisasterFollowed fast and followed faster till his songs one burden bore -Till the dirges of his Hope that melancholy burden boreOf Never -nevermore. aptly wellstock and store repeated phrasedirges sad songs But the Raven still beguiling all my sad soul into smiling,Straight I wheeled a cushioned seat in front of bird, and bust, and door;Then, upon the velvet sinking, I betook myself to linkingFancy unto fancy, thinking what this ominous bird of yore -What this grim, ungainly, ghastly, gaunt, and ominous bird of yoreMeant in croaking Nevermore. betook moved myselffancy here used as noun meaning imagined story, thoughtyore from the pastcroaking the sound a frog makes, usually a very ugly sound coming from the throat This I sat engaged in guessing, but no syllable expressingTo the fowl whose fiery eyes now burned into my bosoms core;This and more I sat divining, with my head at ease recliningOn the cushions velvet lining that the lamp-light gloated oer,But whose velvet violet lining with the lamp-light gloating oerShe shall press, ah, nevermore! bosom chest, heartdivinig guessing Then, methought, the air grew denser, perfumed from an unseen censerSwung by Seraphim whose foot-falls tinkled on the tufted floor.Wretch, I cried thy God hath lent thee -by these angels he hath sent theeRespite -respite and nepenthe from thy memories of Lenore!Quaff, oh quaff this kind nepenthe and forget this lost Lenore!Quoth the Raven, Nevermore. methought old English for I thoughtcenser a container for burning incensewretch horrible personhath old English for hasthee old English for yourespite rest fromnepenthe a drug providing a way of forgetting somethingquaff drink quickly or recklesslyQuoth quoted Prophet! said I thing of evil! -prophet still, if bird or devil! -Whether Tempter sent, or whether tempest tossed thee here ashore,Desolate, yet all undaunted, on this desert land enchanted -On this home by horror haunted, -tell me truly, I implore -Is there -is there balm in Gilead? -tell me -tell me, I implore!Quoth the Raven, Nevermore. Tempter Satantempest stormbalm liquid that eases painGilead biblical reference Be that word our sign of parting, bird or fiend! I shrieked, upstarting -Get thee back into the tempest and the Nights Plutonian shore!Leave no black plume as a token of that lie thy soul hath spoken!Leave my loneliness unbroken! -quit the bust above my door!Take thy beak from out my heart, and take thy form from off my door!Quoth the Raven, Nevermore. parting separation, leavingfiend monstershrieked shouted, screamedplume type of featherquit leave And the Raven, never flitting, still is sitting, still is sittingOn the pallid bust of Pallas just above my chamber door;And his eyes have all the seeming of a demons that is dreaming,And the lamp-light oer him streaming throws his shadow on the floor;And my soul from out that shadow that is floating on the floorShall be lifted -nevermore. flitting movingpallid pale

Management & Budgetary Control and the Beyond Budgeting debate Essay - 1

Management & Budgetary Control and the Beyond Budgeting debate - Essay Example Various advantages can come up from incorporating beyond budgeting technique in an organization. One of these is the fact that people get to improve in their creativity in the business market. Beyond budgeting requires the involved individuals or rather company members to provide plans that would lead to the production of a new commodity (Blyth 68). New commodities require a lot of attention because many people are keen on the details of the commodity in order to assess whether it can act as a substitute product. This thus offers companies opportunities to become market leaders in some fields (Martin and Hau 47). The fact that competition is a contemporary issue in the marketing sector is another factor to understand. Businesses have developed over time where they are required to attain certain market characteristics in order to retain or rather earn a certain position in an industry. These companies thus compete to attain these characteristics faster than their rivals in order to attract more companies. This strategy works effectively and is a result of beyond buying (Henry 64) There are various disadvantages however that come along with the beyond budgeting technique. The major disadvantage is that the companies risk losing their customers. The reason for this is indirect though (Fleisher 78). When companies engage in beyond budgeting, they take up activities that seek to prove that they are superior to the rival company. This normally has the effect of the companies not paying attention to the actual requirements of the customers but rather work while reviewing the performance of the other companies to identify its market position. The normal result of this is the depreciation of the commodities produced by the companies (Gregory 32). There is also the issue of unhealthy competition. Unhealthy competition happens when two industries within a

Admission essay Example | Topics and Well Written Essays - 500 words - 4

Admission - Essay Example m my work experiences and my educational career at Tarrant County College that group synergy translates into outstanding work performance and maximum satisfaction for the participants of the group. I have work on several projects as an undergraduate student in which have displayed the ability to interpret both qualitative and quantitative information. I have always had a passion for math, science, and field work. The discipline of electrical engineering provides a good mix of office and outdoor work. It is important always to work cohesively as team to achieve the optimum results. I like designing work. I understand that it takes hard work and dedication to achieve the disciplined required to become an engineer. I have always tried my best at everything life since it perseverance shows true character. Obtaining the educational attainment of an electrical engineering degree is my ultimate professional goal which I planned to achieving by enrolling in a top engineering school. The world has become a place where the interrelations among nations have become imperative in order for people to survive. The continent on earth that is behind all other in terms of social economical progress is the continent of Africa. I was born and raised in the nation of Sudan. As an African is my obligation to better myself in order to help my families and my people. Africa is one of the poorest nations in the world. In order to improve the well being of a nation education must be a top priority. In Africa only 57% of children are enrolled in primary school and only one in three does not complete school (Fightpoverty, 2006). I want to become a part of the movement and participation needed to change Africa forever. There needs to be a commitment from the private and public section to dramatically increase the investment in education to reach larger sectors of the population. In order to improve the standard of living of Africans we need to build better basic infrastructure such as roads,

Human Resource Management Analysis Questions on Movie "Office Essay

Human Resource Management Analysis Questions on Movie "Office Space" (1999) - Essay Example Instead of the company investigating their problems, it hires consultants Bob Porter and Bob Slydell to downsize its workforce. Tom Smykowski among other employees like Samir, Milton and others, suffer humiliations, indignities and now the downsizing threat. The HR could have undertaken a job evaluation or performance assessment so to determine the source of employees’ fatigue, their lack of motivation so as to improve their efficiency. Employee engagement is vital since it improves employee’s enthusiasm in the workplace (Dgj 2015). Lawrence withdrawal is illegal and unethical because it downgrades the work ethics. Since he was a displeased employee, he could have reached out to the HR and laid out his grievances for a mutual consultation. The work ethics stipulate the relevant procedures and channels of raising job grievances. He could also have utilized the Ombudsman or Labor Union for interventions (Dgj 2015). The consultants, Bobs; could have been the last resort of solving the inefficiency issues. The company suffers dysfunctional organizational culture and lack of effective employee development measures. The management employs autocratic leadership leading to disengagement of the employees (Dgj 2015). It also lacks employee development strategies to enhance their capabilities and motivational levels. Under the Contract Law, the company could sue Peter for Breach of Contract and lack of Due Diligence. Peter having signed the Contract of Employment at inception was bound to uphold the Company’s terms and condition of service which trickled to Breach of Contract. His absenteeism and work misbehaviors contributed to lack of care and conscientiousness which he could face lack of Due Diligence (Dgj 2015). The consultants abused their work ethics in a big way. First of all, they applauded Peter Gibbons misbehaviors like absconding work, coming late and neglecting the company’s dress code. Additionally, Milton relocation to the

SAE supermileage Essay Example | Topics and Well Written Essays - 500 words

SAE supermileage - Essay Example Nanotechnology is a cutting edge technological advancement which has promoted the development of various fields, e.g. medicine, energy, electronics and manufacturing. Many players have invested in nanotechnology to get benefits such as better means of production and product line diversification through nanotechnology research and development. These players have secured their products and production processes through the application of patents and copyrights (Chen and Roco 24). In the field of medicine, CytImmune Sciences incorporation and NanoBio Corporation are the major registered firms that have contributed to major breakthroughs in nanotechnology research and development. They have obtained patents for their products to gain a competitive edge in the market. CytImmune sciences Incorporation are clinical stage nanomedicine companies whose focus is to develop and commercialize tumor targeted therapies. NanoBio Corporation, a registered company that is based at the University of Michigan, has obtained a patent for the production of nanoemulsion vaccines in the US, with the patent number 7314624. The CytImmune inc. retains the sole commercialization rights of its products such as the Aurimune CYT-6091, pegylated colloidal gold bound TNF with paclitaxel CYT 21001. It has received patents such as the nanotherapeutic colloidal metal compositions and methods with the patent number 20090104114. IBM, an American technological company, has developed silicon nanophotonics that use light to transfer huge volumes of data at high speed improving information transfer, reducing congestion, greatly improving the level of efficiency in their products that can also. To increase its competition through this technologies they have obtained patents such as the Optoelectronic device with germanium photo detector in the US, with the patent number 7790495, the single wall carbon nanotubes in the US with the patent number 5424054, the CMOS compatible integrated

Sexual Assault and Relationship Violence Prevention Program (SARV) Essay

Sexual Assault and Relationship Violence Prevention Program (SARV) - Essay Example Despite the fact that many stakeholders have taken initiatives directed towards reduction of the challenges of rape, the problem keeps changing from time to time. This has created a need for application of other alternative means. On a personal basis, I believe that these challenges can be reduced through intensive awareness campaigns among the society. It seems that reporting of incidences of rape is challenge that is faced in regard to handling of the problems of rape and sexual assault. I believe that the cause of the problems ascribed to reporting of rape and sexual assault might be as a result of stigmatization as well as intimidation of the victims of rape by the offenders. Stigmatization could be a problem owing to the fact that victims of rape may feel psychologically intimidated or experience shyness hence void reporting of rape or sexual assault. It is imperative that intensive awareness campaigns be undertaken in the modern society in order to facilitate timely reporting that would enable stakeholders to take immediate corrective

International business strategy of Nokia Corporation Dissertation

International business strategy of Nokia Corporation - Dissertation Example The study adopted the strategy typology and strategy orientation framework developed by Isoherranen & Kess (2011), where the organisation is categorised as Defender, Protector, Analyser, or Reactor, according to its particular strategic characteristics. A sample of 100 respondents was asked to accomplish the survey questionnaire based on the Isoherranen-Kess framework. The sample was comprised of 50 managers, suppliers or consultants working in or with Nokia in China, and another group of 50 similar participants working in or with Nokia in the UK. The dissertation found that based on the answers of the respondents compared against each other, a different strategic approach was employed in each of the subsidiary operations. The diverse business environments in different localities demanded flexibility and adaptability from international businesses. The parent organisation or central headquarters must factor into its strategic management the ability of overseas units to respond with it s own level of strategic prerogatives to the demands of the host environment. Table of Contents Abstract 2 Table of Contents 3 Chapter 1: Introduction 6 1.1Chapter overview 6 1.2Background of the study 6 1.3Theoretical framework 7 1.4Statement of research aim and objectives 8 1.5Statement of research question and sub-questions 8 1.6Significance of the study 9 1.7Assumptions of the study 9 1.8 Scope and delimitation of the study 10 1.9 Chapter summary 11 Chapter 2: Literature Review 12 2.1 Chapter Overview 12 2.2 International Business Strategy 13 2.3Historical information about Nokia 16 2.4 Nokia’s global strategy 19 2.4.1 Nokia organization 20 2.4.2 Nokia’s market trends 21 2.4.3Comprehensive View of Nokia’s strategy 22 2.5 Nokia’s China strategy 24 2.5.1 The strategic importance of China to Nokia 24 2.5.2 Brand performance 25 2.5.3 Product and service design 26 2.5.4 Advertising 27 2.5.5 Research and Development 27 2.6 Synthesis and critical insight 29 Chapter 3: Methodology 34 3.1Chapter overview 34 3.2 Research philosophy and strategy 34 3.3Description of research model and variables used in the study 36 3.3.1 Market orientation in strategy 37 3.3.2Product orientation in strategy 38 3.3.4Strategy orientation characteristics 40 3.3.5Strategy typology characteristics 41 3.3.6 Strategy Analysis Framework 41 3.4 Procedural model used in the study 43 3.4Data collection method 44 3.6 Sampling method 45 3.7 Data gathering and analysis 46 3.8 Reliability and validity of the data 47 3.9 Limitation of the methodology 49 3.10 Ethical considerations in the conduct of the research 51 3.11 Chapter summary 52 Chapter 4: Data and Findings 54 4.1 Chapter overview 54 4.2 Respondent profile 54 4.3 Strategy Orientation Characteristics 59 4.3.1 Strategy focus 59 4.3.2 Value Creation 60 4.3.3 Operational driver 61 4.3.4 Culture 61 4.4 Strategy Typology Characteristics 62 4.4.1 Product –Market Domain 62 4.4.2 Operational Driver 64 4.4.3 Organiz ation 65 4.5 Summary 66 Chapter 5: Discussion and Conclusion 69 5.1 Chapter overview 69 5.2 Discussion 69 5.3 Conclusion 72 Bibliography 73 Appendices 77 Chapter 1: Introd

Sexual Assault and Relationship Violence Prevention Program (SARV) Essay

Sexual Assault and Relationship Violence Prevention Program (SARV) - Essay Example Despite the fact that many stakeholders have taken initiatives directed towards reduction of the challenges of rape, the problem keeps changing from time to time. This has created a need for application of other alternative means. On a personal basis, I believe that these challenges can be reduced through intensive awareness campaigns among the society. It seems that reporting of incidences of rape is challenge that is faced in regard to handling of the problems of rape and sexual assault. I believe that the cause of the problems ascribed to reporting of rape and sexual assault might be as a result of stigmatization as well as intimidation of the victims of rape by the offenders. Stigmatization could be a problem owing to the fact that victims of rape may feel psychologically intimidated or experience shyness hence void reporting of rape or sexual assault. It is imperative that intensive awareness campaigns be undertaken in the modern society in order to facilitate timely reporting that would enable stakeholders to take immediate corrective

Flexibility Essay Example | Topics and Well Written Essays - 3000 words

Flexibility - Essay Example It works in interrelation with different operational and transactional factors like workforce, technological capital, organizational systems and the concern as a whole. Flexibility allowed in the labor force earns due efficiency if it helps to augment the degree of commitment of organizational workforce. (Procter & Ackroyd, 2009, p. 495). Three main themes would be outlined in the paper, which can be given as follows. The concept of flexibility to be successful must be closely tied to high degree of organizational commitment. Present level of increased competition triggers the need of a flexible workforce who would rightly adapt to changes in level of demand and operational process. The function of flexibility earns success if the employees work together in a committed manner to achieve organizational goals (Guest, 1989.p.49). Moreover, flexibility of the labor force tends to identify the Human Resources Management as a strategic initiative, which helps the company to earn a distinct competitive advantage. Human Resource Management as a strategic function encompasses the different policies and end goals behind the proper management of the labor force. The strategic face of human resource management is likely needed in bigger firms with several departments and also in other multinational firms for maintaining a strong binding in the labor force. (Boxar, Peter & Purcell, 2003. p.50) In key connection to the concept of human resources management is the process of recruitment and selection of the right candidate to help achieve the organizational goals. Thus recruitment and selection procedures and methods must be devised keeping in mind the end goals. The modern day organization desires to bring in a lot of flexibility in their organizational procedure and management of human resources in the organization. Modern day companies observe that through a flexible workforce the company can achieve high levels of profit and

Methods Used to Study the Brain Essay Example for Free

Methods Used to Study the Brain Essay A variety of procedures are used by psychologists to study the functions of different areas of the brain. Some of them are very old methods and outdated; some of them are most recent in origin and frequently used by modern investigators. The methods help us to study the localization of the functional areas of the brain. One of these methods is the stimulation method. A specific part of the brain may be stimulated either by electric current or by chemicals. Through electrical stimulation, we can only stimulate the desired part of the brain. But by chemical methods, we can stimulate or defunct a particular part of the brain for a fixed period of time and observe their effects on behavior. Another method is the Electrical Recording or Action Potential Method.The rhythmical electrical discharges of the brain are recorded by an instrument called electroencephalogram (EEG). The EEG can detect minute electrical activities of the brain cells during sleep, arousal and activity. The brain parts having greatest electrical activity can be linked with behaviors and sensations of the body. This will tell how the body surfaces are represented in the brain. The Computerized Axial Tomography (CAT) is a newer method in which thousands of separate X-rays are taken at slightly different angles, and the computer constructs an image of the structures of the brain by combining these X-rays. It is very useful for showing abnormalities in the structure of the brain such as swelling and enlargement of certain parts. But it does not provide information about brain activity. Another method is Magnetic Resonance Imaging (MRI). It produces a strong magnetic field in which the persons head is positioned. The radio waves directed at the brain cause the hydrogen atoms to emit signals, which are analyzed by a computer. The details of the MRI are superior to CAT scan, because it can distinguish between closely related brain structures. Due to its importance, you might think the brain would be a little more forthcoming about its design and function. Fortunately, the human brain also provides us with the remarkable ability and ingenuity to study the human brain, a skill in which brains of other life forms decidedly come up short. The study of the brain has yielded remarkable findings, and advances in brain research have created a better understanding of the way we function and life itself.

India Essay -- essays research papers

India Around 2000 B.C. people called Aryan started invading India. This process continued to approximately 1000 B.C. Aryan tribes were led by kings. The Aryans conquered the native population, intermarried with it and settled in peasant villages. The Aryans brought their religion to India. The various sacrifices of the Aryan cults were accompanied by chanted hymns. These hymns comprised the first great religion work of the Aryans - the Rig Veda. The Veda and the Brahmins, the priests, came to hold a most prominent place in Vedic society. By about the forth century B.C. Hinduism had supplanted the older Vedic faith and became supreme. During this period two new religions Buddhism and Jainism developed out of Hinduism. The basic institution of the society was the extended family. The family consisted of eldest male and his wife, their sons, grandsons and heir wives and children and unmarried daughters. The majority of Hindu families lived in villages and agriculture was their basic occupation. When Aryans settled in India, their society was organized around four varnas or orders. Brahmans (priests) were the highest varna. The second varna consisted of the Kshatriyas or warriors, rulers and administrators. The third varna consisted of the Vaishya or merchants. The Shudras belonged to the lowest varna. During classic period, hundreds of sub-varnas, jatis, developed. Membership in a caste was determined by birth and Hindus were not allowed to marry members of other castes. T... India Essay -- essays research papers India Around 2000 B.C. people called Aryan started invading India. This process continued to approximately 1000 B.C. Aryan tribes were led by kings. The Aryans conquered the native population, intermarried with it and settled in peasant villages. The Aryans brought their religion to India. The various sacrifices of the Aryan cults were accompanied by chanted hymns. These hymns comprised the first great religion work of the Aryans - the Rig Veda. The Veda and the Brahmins, the priests, came to hold a most prominent place in Vedic society. By about the forth century B.C. Hinduism had supplanted the older Vedic faith and became supreme. During this period two new religions Buddhism and Jainism developed out of Hinduism. The basic institution of the society was the extended family. The family consisted of eldest male and his wife, their sons, grandsons and heir wives and children and unmarried daughters. The majority of Hindu families lived in villages and agriculture was their basic occupation. When Aryans settled in India, their society was organized around four varnas or orders. Brahmans (priests) were the highest varna. The second varna consisted of the Kshatriyas or warriors, rulers and administrators. The third varna consisted of the Vaishya or merchants. The Shudras belonged to the lowest varna. During classic period, hundreds of sub-varnas, jatis, developed. Membership in a caste was determined by birth and Hindus were not allowed to marry members of other castes. T...

The Leaching Requirement During Irrigation Essay -- Soil Reclamation A

The Leaching Requirement During Irrigation The leaching of soluble salts from the plant rooting zone is a pivotal concern when irrigating cropland. Irrigation water is used to maintain crop productivity, so drought conditions need not occur to induce irrigation measures. Irrigation simply provides supplemental precipitation that may not be achieved through natural processes, i.e. rainfall. Basically, leaching is described as passing additional water through a medium to remove unwanted materials. This is usually achieved through two types of ponding. Additional water is pumped onto the soil surface and allowed to accumulate until surface ponding occurs. There are two mechanisms that perform this duty, continuous or intermittent ponding. Intermittent ponding, applying the excess water in intervals, is more favorable for milder climates where evaporation rates are low (NATO, 1994). Continuous ponding, applying all the water at once, may not be appropriate given geographical, climatic, or user-related constraints. Salts accumulate in the soil profile over time, therefore, leaching may serve as a form of soil â€Å"reclamation†. Normally, leaching curves are developed to determine the amount of water that may be actually required to reduce the initial soil salinity by a certain percentage (NATO, 1994). Although rainfall and the present soil already have saline concentrations, additional salts are added to the soil via irrigation water. Moisture is then extracted by the processes of evaporation and transpiration, and the salts begin to precipitate. Now, the salt balance of the soil profile changes: excessive salt concentrations are introduced without having adequate outlets. If located it the plant’s root zone, ... ... Sustainability, Vimieo, Portugal. Rhoades, J.D., J. Loveday (1990) Salinity in Irrigated Agriculture: Irrigation of Agricultural Crops, Agronomy #30, pp. 1107-1103. Schwab, G.O., D.O. Fangmeier, W.J. Elliot, and R.K. Frevert (1993) Soil and Water Conservation Engineering. John Wiley and Sons, Inc. New York pp 395 United States Salinity Laboratory Staff, Richards, L.A. (ed) (1954) Diagnosis and Improvement of Saline and Alkali Soils, Agriculture handbook No. 60, United States Department of Agriculture pp 37 & 38. Water Quality Technical Committee of the Irrigation & Drainage Division of American Society of Civil Engineers (1990) ASCE Manuals and Reports on Engineering Practice #71, Agricultural Salinity Assessment and Management, pp243-247. Woodard, Guy O. (1969) Sprinkler Irrigation, Sprinkler Irrigation Association Editor’s Press, Maryland pp 125.

Katznelson White Essay

Ira Katznelson in his article, â€Å"When Affirmative Action was White: An Untold History of Racial Inequality in Twentieth-Century America† published in 2005 by W. W. Norton & Company, London, gives his take on how services were rendered to ex-soldiers of the Second World War. In a nutshell, Katznelson strongly believes that the GI Bill which was enacted in June 1944 to provide a lifeline to US veterans was marred by racial prejudice, although many were led to think that all beneficiaries would be treated equally. Based on the facts that he has presented in this article, I strongly agree with the author that although the program seemed unrivaled in its promise for egalitarianism, it was quickly discerned and employed as a policy â€Å"For White Veterans Only†. Equal treatment under the GI Bill was most likely an illusion. Although there was no racial segregation contained in the new law, the transfer of power to individual states instead of a centralized federal government quarter ensured discrimination against the blacks who sought the services prescribed in the bill. To ensure continuity and a throttlehold of Jim Crow laws, the key lay in bringing different local states and their agencies (which were nearly all-white decentralized units charged with administration) into the set-up. To begin with, a look at the team that spearheaded the making of the legislation is enough to raise eyebrows. The Committee on World War Legislation in the House of Representatives was chaired by a blatant segregationist, John Rankin. Rankin used the Southern approach of decentralizing administration and give racial discharge of the policies to states and localities. The Veterans Administration and the American Legion, which were at the forefront of implementing the GI bill, clearly approved of racial segregation and were reluctant to dispute racial policies embedded in the South. I think this was a calculated move aimed at garnering Southern support to pass the bill in Congress. Like Katznelson, I read malice in the whole affair. If the objective was genuinely to help national heroes, why is it that service was not rendered through direct federal welfare provision? Roosevelt’s government put forth a proposal to manage the postwar benefits for veterans from a â€Å"strong central directive agency† that would collaborate and direct all other agencies. The South would hear none of it. The commander of the Legion proffered a persuasive argument that sought to explain why they preferred individual states to control majority of the elements in the bill. Apparently they intended to coin the law in line with the South’s racial rules and customs. Racism had severely taken shape in the US and one bill may not have been enough to ensure equality of the subjects. Several lobby groups expressed their reservations concerning the new bill with valid reasons. They explicitly ascertained that racial bigotry in the South prevented Negro veterans from acquiring full benefits under the GI bill. I feel that the barriers that black veterans faced in trying to access services described in the GI Bill clearly ridiculed the legislation’s â€Å"open-hearted promises†. How is it that an initiative that sought to help white and black ex-soldiers alike is the same scheme that ensured that blacks would never benefit from the rewards of its provisions? In the education front for instance, I see that a profound world of discrimination along the lines of color existed. Prior to the war, most blacks failed to join college due to lack of funds; but thanks to the federal disclaimers a large number of returning veterans would take advantage of the opportunities. Consequently, it would only be logical to develop the institutions to hold the new entrants. Unfortunately, in black colleges the budget, facilities, staff, fields of specialization offered among other prerequisites remained the same despite the overwhelming number of people who were interested in enrollment. Moreover, instead of rooting the Supreme Court’s policy of separate schools for white and colored persons, individual states fortified it. In Mississippi alone for instance where black population was more than 50%, only 7 out of the 33 institutions were allocated for blacks. Poor and inadequate facilities, less and unskilled personnel, lack of space, and denial of state support were among the many reasons that most black institutions were incapable of admitting all the qualified veteran soldiers. Very few colleges were endorsed by the Association of American Universities. Furthermore, hands-on training was also offered for those who did not have the minimum qualification for college entry. However, in the agricultural sector where a significant number of veterans applied, blacks were faced with the problem of perverse white administration. In my opinion, the whites indeed felt threatened by the fact that blacks would access better wages and they would be able to own farms. With money in their pockets and a higher social standing, blacks would not be willing to take up menial jobs as farm laborers and housemaids; and as such whites offered on-the-farm and on-the-job training for very few of Negro veterans. Since nothing had been done to challenge local racial customs, white owners of businesses who were the majority at the time disinclined to accept black trainees. Additionally, vocational schools too reeked of impediments for interested blacks. According to Katznelson, surprisingly black veterans were exploited by training schools that offered little or no actual training while swindling them of the GI bill grants. Because the VA could not directly impose rules on state schools, the majority of state departments mandated to supervise and consent worthy institutions disregarded the recommended standards. As such, these schools became profit-making ventures at the expense of African Americans. What’s more; for black veterans who wished to set up the own business ventures, they were denied access to loans promised in the GI Bill. Banks rejected them on the basis that they did not have adequate personal capital, credit ratings and good environments for the establishment of their investments. In conclusion, I concur with Katznelson that the GI Bill indeed presented the black veterans with the best opportunities they would ever access. It was, as Michael Bennett put it, â€Å"America’s first color-blind social legislation†. African Americans and whites alike were offered sponsored mortgages, investment loans, benevolent educational grants, and job training; a feature that was not typical of the society at the time. Nonetheless, the manner in which the program was set up and overseen completely undermined its initial intent. It is common knowledge that â€Å"new wine is not put into old skins†; similarly for the promise of fair treatment to be realized, its implementation needs to consider these primary narrow-minded racial practices and traditions. References Boulton, M. (2008). How the G. I. Bill Failed African-American Vietnam War Veterans. The Journal of Blacks in Higher Education, 58, 57-61. Katznelson, W. (2005). When Affirmative Action was White: An Untold History of Racial Inequality in Twentieth-Century America. London: W. W. Norton & Company.

Managerial Analysis on Cute Cosmetics Ltd

1. Acknowledgement Apart from the efforts of us, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been helpful to give us valuable information regarding this project so that it can be successful. We would like to show our greatest appreciation to honorable faculty Noor-E-Hasnin (NEH) Lecturer, North south University. We felt motivated and encouraged every time we attend her classes and effective class lectures.Without her encouragement and guidance this project would not have materialized. The guidance and support received from all our group members who contributed were vital for the success of the project. We are grateful to each other for the constant support and help 2. Introduction: We selected Cute Cosmetics for our project which is a private limited company and is a local company. Cute Cosmetics is a brand of Mousumi Industries that manufactures cosmetics and t oiletries and was incorporated in 1971. Since then Cute has been manufacturing cosmetics and providing service to the people of Bangladesh.It has become a very well reputed and now has captured a huge market not only in Bangladesh but also outside the country. But cute is not manufacturing consumer products alone in the industry. It has many competitors in the market who are fighting to become the market leader and to grasp the majority of the market share. The key competitors are Kohinoor, Marico and Lever Brothers. Even though the company was established long ago but it is facing tremendous competition and some of the competitors have already beat them in some of the consumer products.The company has many product lines that manufacture different types of products and are providing service not only nationwide but also to the foreign countries as it has been exporting some of the products outside the country. Cute has its own brand image in the market and is one of the pioneers in t he industry. Cute Cosmetics has its own strength and weakness as well as external opportunity and threats because of the market influence. We also have discussed the requirements for having a private limited company and the advantages and the disadvantages of the formation of the company which are compared with those iscussed in the book. The report shows an overall view of the company’s position in the market as well as the loopholes that it has in itself. 3. Literature Review: a) Company Information: Mousumi Industries Ltd. was founded in 1971. From 1974, still then a proprietorship industry, the operation of the business was intensified and in 1984 Mousumi's factory building was constructed at Cutepalli, Kanchpur, Sonargong, Narayangonj with sophisticated modern machinery. The cosmetics ; toiletries of the company are manufactured under two brands, namely â€Å"Cute† ; â€Å"Laboni†.Soon after Cute ; Laboni cosmetics were marketed, the brand became very popul ar in the whole country; it was the market leader. Mousumi Industries Ltd. was formed into a private limited company in 1982. Since then Mousumi has come a long way and its famous cosmetic brand, Cute, has earned the highest consumer satisfaction. In 1990, the company ventured into exporting. The first export was to Oman. This was a great milestone for Mousumi Industries Ltd. as well as for Bangladesh. This meant that even Bangladesh was producing quality cosmetics to attract foreign market.This has been possible because Mousumi has installed very modern machinery and ensured highest quality products with technical co-operation of the qualified chemists of the company and experts of the renowned foreign cosmetics products developers. Mousumi now exports to India, Oman, UAE and many other foreign Countries. b) Mission and vision statement: Mission- We will always try to explore beyond the boundaries of possibilities. Consumer needs alone will be our guiding philosophy in manufacturin g and marketing of products that beautify people and satisfy their souls.Vision- We have a vision to attain our mission of assuming the above duty and responsibility. We envisage a more beautiful tomorrow for the country, for the region and for the whole world. c) Organizational Hierarchy: HR/Admin * Recruitment * Policy Implementation * Attendance * Upkeepment * Logistics * Legal * Commercial Operation Purchase/Procurement * Quotation approval * Price/Term Analysis * Co-Ordination Inventory ; Production * Purchase Chairman ; Managing Director Director Director Organizational Hierarchy (Functional)Sales * Placement * Revenue Marketing * Packaging * Branding * Promotion * Networking * Market Survey Inventory Control * Dispatch * Logistic Arrangement * MIS * Delivery Cost analysis Production * Co-ordination with Inventory Purchase * Quality control * Order execution * New Product Development (R;D) Accounts * General Accounts * Costing(Purchase; Production) * Profitability Variance * P reparation of MIS 4. How the business was formed: a) Agreement- FORMATION I. The name of the Company is Cute Cosmetics Limited. II.People incorporated the company are- Chairman, Kazi Mahtab Uddin Ahmed and Founder Managing Director Late Kazi Ashraf Uddin Ahmed, Directors Kazi Moin Uddin Ahmed and Kazi Rajib Uddin Ahmed. III. The Registered Office of the Company will be in Dhaka, Mousumi Industries Limited 151, Bangshal Road, Dhaka-1100, Bangladesh Phone: 7319608, 7311238, 7318996 Fax: 880-2-7318458 IV.The objectives for which the company is established are all or any of the following provided that permission/approval/license from the Government or its appropriate agency and the concerned local government authority shall be obtained wherever it is so required by law, rules or regulations: V. The liability of the members is limited. VI. Life time is perpetual. V. The authorized share capital of the company is Tk. 0,00,00,000 (Taka Ten Crores) divided into Ordinary and preferential sh ares. There shall be a total of 10,000 (Ten thousand ) shares each of Taka 10,000 (Taka Ten thousand only) with the power to increase or reduce the capital, to divide the shares in capital for the time being into several classes and to attach hereto respectively such preferential, deferred, qualified or special rights, privileges or conditions as may be determined by or in accordance ith the regulations of the company and to vary, modify or abrogate any such rights, privileges or conditions in such manner as may for the time being be provided by the Articles of the company and consolidate, sub-divide the shares and issue shares of higher or lower denomination. ARTICLES OF ASSOCIATION OF CUTE COSMETICS LIMITED The Company is a Private Limited Company within the meaning of section 2(1) under clause (Q) of the companies Act,1994 and accordingly the following shall apply:- a.No invitation shall be issued to the public to subscribe for any share, debenture of the company; b. The number o f members of the Company (exclusive of the persons in the employment of the company) shall be limited to fifty; and c. The right to transfer shares of the company is restricted in the manner and to the extent hereinafter provided. SHARE CAPITAL The Authorized Share Capital of the Company is Tk. 10,00,00,000 /- (Ten Crore) divided into 10,00,000 (Ten Lac) Ordinary Shares of Tk. 100/- each with power to increase or reduce the same value of its shares.Subject to the provisions of the Articles, the share shall be under the control of the directors who may allot or otherwise dispose of the same. COMMENCEMENT OF BUSINESS The business of the Company shall be commenced from the date of incorporation of the company. TRANSFER AND TRANSMISSION OF SHARES No transfer of any share shall be made or registered without the approval of the Board of Directors. No share shall be transferred to any outsiders as long as any existing member is willing to purchase the same at a fair value to be determined by the Directors in a Board Meeting.In the case of death of a member, the survivor where the deceased was a joint holder, and the legal personal representative of the deceased where he was a sole holder, shall be the only persons recognized by the company as having any title to his interest in the shares. GENERAL MEETING The general meeting of the company shall be held within eighteen months from the date of incorporation of the company and thereafter once in every calendar year (not being more than fifteen months after holding of the last preceding general meeting) at such time and place as may be decided by the Directors of the company.APPOINTMENT AND REMOVAL OF A DIRECTOR The company may appoint or remove a Director from the company in its Annual General Meeting. VOTE OF MEMBERS No member shall be entitled to vote unless all installments or calls or other sum or sums presently payable by him, in respect of his holding of shares in the company has been paid. DIRECTORS Until otherw ise determined in the general meeting the number of Directors of the company shall not be less than TWO and not more than TEN. POWER OF DIRECTORSWithout prejudice to the general powers conferred by the last preceding Article and the other powers conferred by these presents, it is hereby expressly declared that the Directors shall have the following powers- 1. To pay the costs, charges and expenses preliminary and incidental to the promotion, formation, establishment and registration of the Company. 2. To purchase or otherwise acquire for the Company any property, rights or privileges that the Company is authorized to acquire at such price and generally on such terms and conditions, as they think fit. 3.To pay for any property, rights, and privileges acquired by the company in cash or in shares of the Company and any such shares may be issued either as fully paid up or with such amount credited as paid up thereon as may be agreed upon. 4. To secure the fulfillment of any contract or engagements entered into by the Company by mortgage or charge on all or any of the property of the Company and its unpaid capital for the time being or in such other manner as they may think fit. 5. To accept from any member, on such terms and conditions as shall be agreed but subject to the provisions of the act, as surrender of his share or any part thereof. . To deal with any of the moneys of the Company not immediately required for the company's purpose in or upon such investments or securities (not being shares in this company) and in such manner as they may think fit, and from time to time to vary or realize such investments. They can also provide the employees with rewards and benefits as well as they can contribute establishment of schools, recreation centers and hospitals which will, the opinion of the Directors, tend to increase the reputation of the company among its employees and the public.WINDING UP If the company shall be wound up, the surplus assets shall (subject to any rights attached to special class of shares forming part of the share capital for the time being of the company) be applied first in the payment of the capital paid up on the ordinary shares and the excess (if any) shall be distributed among the members holding ordinary share in proportion of the member of ordinary shares held by them respectively at the commencement of the winding up.Almost all the required information of the company, according to the book that we have studied, are provided in the Article of Association of Cute Cosmetics but it fails to address certain issues that are required in the Article of Association of the company. The information that are not provided in the Articles of Association of Cute Cosmetics are- – The address of the persons responsible for the corporation’s legal service – The addresses of the first directors of the company – No other public information is provided in the article of association. It lacks the details of the duties and responsibilities of the officers and the length of their service. – There is no information regarding the issuance of the company’s stocks. – It lacks the matters regarding employment contracts. b) Advantages and disadvantages of the business: Advantages- * Seasonal Demand- Cute has more sales during winter due to high demand of moisturizers caused by the dry weather. * Environment – environment needed to produce cosmetic products is very favorable in Bangladesh as we hardly ever face extreme weather conditions. Demand – Though the upper class society stick to foreign cosmetic products still the demand for our products is constant as Cutes’ product is popular among rest of the societies and also the rural areas, giving the company a wide market. * Labor – Cheap labor is abundant in supply in our country giving Cute the advantage to lower its cost of production thus keeping the price of its product low compared to oth er company’s products. * Limited liability- Owners of the business are responsible for the losses only up to the amount they have invested in it. Perpetual life- Death of one or more owners does not terminate the corporation The advantages of a corporation, according to the book that we have studied, are described above but it does not address some of the advantages mentioned in the book. The advantages those are not included in Cute Cosmetics are- Ability to raise more money for investment- Cute Cosmetics is not enlisted in the Stock Exchange as it is a private limited company that is why it cannot raise more capital. Size- Size of the company does not play any role as they can’t raise more capital and they also lack resources that could rovide them competitive advantage over their competitors. Ease of ownership change- They lack the flexibility of transfer of shares as it is a complex process. Ease of attracting talented employees- they do not offer any stock options to their employees and this is why they cannot attract many talented employees. Separation of ownership from management- As the company is a private limited company their management is not separated from the ownership so both the management and owners get to interfere in the decision making process. Disadvantages- Raw Materials- As quality raw materials are not available in our country Cute is highly dependent on import * Double Taxation-Along with the corporation taxes, which are already very high, Cute also has to pay the taxes on imports. * Foreign Company Dumping- The dumping of foreign companies heavily affects the sales of Cutes’ products and is a threat in the long run. * Dissatisfied Labor-All throughout the production process, the labors are given the least priority resulting in dissatisfaction among them. * Utility Crisis- There is always an acute crisis of utility.For electricity, to meet the demands, now the company is dependent on private electricity suppliers f or which Cute has to pay four folds than regular price. * Political Issues- Due to the continuous political unrest, production processes slow down which affect the company very dearly. * Initial cost- To start up a new corporation it costs a lot as an initial investment. The disadvantages of a corporation, according to the book that we have studied, are described above but it does not address some of the disadvantages mentioned in the book.The disadvantages those are not included in Cute Cosmetics are- Size- In this case size does not count as a disadvantage as they can adapt to any changes occurred in the market. Difficulty of termination- There is difficulty of termination but aspects regarding these difficulties are not addressed properly. Possible conflict with stockholders and board of directors- The ownership of the company is limited amongst the directors and management so it is least likely that any conflict shall arise. 5. Products of Cute Cosmetics:Shaving Gear: Baby Care Products: Cute After Shave Skin Conditioner Cute Baby Lotion Cute After Shaving Lotion Cute Baby Oil Cute Shaving Brush Cute Baby Shampoo Cute Shaving Cream Cute Baby Powder Cute Solzar Cute Baby Moisturizing Pure Cream SoapWinter Products: Hair Care Products: Cute Cold Cream Cute Amla Hair Oil Cute 27 Cream Cute Coconut Hair Oil Cute Krack Cream Cute Shampoo Cute Glycerin Cute Anti Dandruff Shampoo Cute Pure Petroleum Jelly Herbal Hair Tonic International Vanishing Cream Cute International Cold Cream Cute Petroleum Jelly Cute Lip gel Cute PomadeSkin Care: Oral Care Products: Cute Cleansing Milk Cute Smokers Tooth Paste Cute Sun Shade Cute Gel Tooth Paste Cute Beauty Milk Cute Fluoride Tooth Paste Fragrances: Body Talc: Cute First Lady Cute French Perfumed Talc Cute Brutal (for men) Cute International Talc Cute Classic Cute 27 Cute Romance Cute Baby Powder Cute FantasyCute Romance Talcum Powder Cute Chandan Attar Cute Flower Talc Cute Basra-e-Golap Attar Laboni Powder Cu te Attar Cute France & prickly hit Powder 6. Industry Analysis: a) Major Competitors: The key competitors of Cute Cosmetics are Marico, Kohinoor and Lever Brothers Bangladesh. A brief discussion on them is given below- Kohinoor: Kohinoor Chemical Company Limited Bangladesh (KCCL) was established in 1956. It is a public limited company listed with both the bourses of Bangladesh, Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). Most of the products of KCCL are known by legendary brand name Tibet. The other brands that KCCL has are Sandalina, Genstar, Bactrol, Ice-Cool, Fair & Care, Xpert, Heel Guard, and Clean Master which are equally famous in Bangladesh.To strengthen the marketing of KCCL, their management has rearranged the distribution system and revamped the Research and Development department of KCCL that will deliver quality product in Bangladesh also regional and overseas countries. KCCL has not only emerged into a potent industrial entity but also represents th e brand of mass people. Marico- Marico Bangladesh Limited (MBL) was incorporated in September 6, in 1999. The company is listed in both the stock exchange of Bangladesh, Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). Their factory is situated in Mouchak, Kaliakoir, Gazipur. Their key products are Parachute, Saffola, Hair Code Hair Dye, Kaya Skin Clinic, New Aromatic Gold, Camelia Beauty Soap. MBL’s Products in Pure Coconut oil, Edible Oil, Hair care and Skin Care reach out to more than 500,000 outlets in Bangladesh.MBL touches the lives of 1 out of every 3 Bangladeshi through its portfolio of brands such as Parachute, Saffola, Hair Code, Aromatic, Camelia and Beliphool to name a few, most of which enjoy leadership positions (No. 1 in coconut oil segment), with significant market shares in respective categories. They believe in transforming the lives of our stakeholders be it our consumers, members, associates or shareholders, by helping them maximize their tr ue potential. This truly articulates the Mariconian spirit to ‘be more. every day’. Lever Brothers Bangladesh- Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up at Chittagong.Unilever Bangladesh is market leader in 7 of the 8 categories it operates in, with 16 brands spanning across Home and Personal Care and Foods. Their operation provides employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99. 8% of Unilever Bangladesh employees are locals and they also have a large number of Company employees working abroad in other Unilever companies as expatriates. The renowned products of Lever Brothers Bangladesh are- Pepsodent, Knorr, Wheel, Power White, Vaseline, Lux, Pureit, Fair & Lovely, Close up , Dove, Surf Excel, Sunsilk, Pond’s, Vim, Rexona, Lifebuoy, Taaza, Clear etc.Lever Brothers is also very well reputed brand name in our country and they have a mass coverage among the people with their products. b) SWOT analysis: Strength and weakness are internal factors caused by the company itself whereas the opportunity and threats are external factors caused by the market and competitors. Strength- * They have very modern machinery and ensured highest quality products with technical co-operation of the qualified chemists of the company and experts of the renowned foreign cosmetics products developers. * It has become a well known brand for the people of our country. * It mainly focuses on the lower income level people who can afford to buy the products and majority of the people of Bangladesh are lower income level people. It can afford cheap labor and can manufacture products at a very low cost. Weakness- * For raw materials they are dependent on the USA and European countries * As they have to import raw materials they have pay huge amount of tax on the imported goods therein increasing the overall tax liability of the company. * Impact of labor unions and strikes called by labors. Opportunity- * As it is a well known brand and has a market demand it can introduce new product lines and the people will embrace them. * They also export their products and are renowned internationally so they can introduce new products in foreign countries and the people will also embrace their products. If they can get more advanced machineries, they will be able to manufacture variety of products and gain a competitive advantage. Threats- * They have many competitors who have also become well reputed and have captured a great market share. * The similar products that are being produced by the competitors make consumers compare among available alternatives and they tend to choose the one with lower price. * If any new entrants come into the market with more advanced technology then they will get a competitive advantage over Cute Cosmetics. * The political unrest all over the country is a great threat for the company. * A great threat for Cute Cosmetics is dumping of the goods by the foreign companies to grasp the local market. 7. Conclusion:Cute Cosmetics has been established for a very long time, in fact the idea of manufacturing cosmetic locally was introduced by them. By providing a wide array of products to the mass people they have become one of the pioneers of their line of service. The competitors now have gained a great market share by their different types of product and services and Cute is facing a huge competition against them. Even though Cute has many advantages such as being one of the oldest companies being formed still they have to face uncertainties in case of being the market leader. Even though the disadvantages are negligible still they have certain impacts on the overall performance of the company.The information that we have collected about Cute Cosmetics has lacking regarding the promotional campaign and activities which hinder their growth. Also the threats that we have detected can have a negative impact over the company. We suggest that Cute should now focus more on the promotional activities so that they can grasp majority of the market. They should ensure more resources as well as more technologically sound machineries that will help them build competitive advantage. Despite the drawbacks they have maintained their reputation and standards and survived for a very long time in the ever changing market which is quite impressive. However to become the market leader they need to bring in some changes which will ensure their leadership in the market for long run.